Adidas Originals by Alexander Wang announces the release of the main collection with two drops available globally on April 1st and April 15th. Join us for drop 3.2 on Saturday April 15th from noon-6pm at SERIES (184 Mass Ave, Boston). Series will have a visual installation featuring Jurgen Teller's photography of the release.
Subverting the boundaries between fashion and street-wear, adidas Originals by Alexander Wang is a unisex apparel and footwear collection inspired by the idea of overturning commonly accepted rules. Flipping branding conventions, adidas Originals’ iconic trefoil and “originals” logos are rotated upside down, becoming newly and defyingly symbolic.
The April 1st drop of the collection includes the In-Out, All Over Print and Soccer packs. Just as the name implies, all pieces from the In-Out pack are identified by the flipping of the fabric inside out, mixed with alternating panels of fabric of that which is right side out. This subversive process is a key design feature of the pack and lends to the distinctive identity of the collection. Made from dry French terry, the pack is comprised of sweatshirts, shorts and track-suits, all in a neutral palette of black, white and grey. The sport inspired Soccer pack, plays off the conventions of traditional football apparel but with an unexpected injection of fashion. Signature team jacquard jersey tops, shorts and track-suits are offered in white, bluebird, maroon orange and dark indigo color-ways. Rounding out the apparel collection for April, the All Over Print outerwear pack consists of a windbreaker and reversible bomber jacket both with a co-branded all over print, incorporating both brands’ logos. All apparel styles prominently bear the Originals three stripes pattern in an inside out treatment, while the iconic trefoil is purposely placed upside down, defying the conventions of branding. The footwear offerings include two basketball styles in black and white color-ways. Signature Boost tooling is paired with sock-like liners, while the use of luxury materials elevates the traditional footwear from court to everyday style. Additionally, new Skate footwear styles feature a herringbone structured box tape sole with upside down trefoil needle punched on the vamp, letting the consumer know undoubtedly that these styles are true Originals.
The Logo, Patch and Velour packs, all part of the final drop, are available worldwide on April 15th. The Patch pack stitches together the fabrics of season one, by piecing together all materials and layering upside down trefoils with patch-like, embroidered and printed treatments. The pack includes two jackets and a trackpant all reinvented in a fashion forward approach to sportswear. For the Logo pack, iconic Originals styles such as hoodies, sweatshirts, t-shirts and long sleeves are offered in black and white and feature 3 inside out stripes and a series of three stacked upside down trefoils that are patched, embroidered and printed along the front of each piece. Finally, the Velour pack is a series of short-sleeve and long-sleeve jersey style tops in jewel tones, vintage velour fabric. Signature three stripe patterns along the seams are offset by inside out stripes along the sleeves. Design conventions are defied, but style is never compromised. The addition of two Run footwear styles complement the apparel and feature the three stripe treatment and upside down trefoil logo. The Run styles are injected with innovative technologies including Boost, stretch mesh and prime-knit, while the performance nature of each style is interlaced with stylized materials and design details creating a new standard in street-wear culture.
On March 28th, the final images of a three part series for the adidas Originals by Alexander Wang collection will be released. Photographed by Juergen Teller on the streets of New York City, and styled by Karl Templer, the photos feature Rocco Ritchie alongside long time Alexander Wang models Hanne Gaby Odiele, Binx Walton, Lexi Boling, as well as Luke Storey and Chris Fernandez. The series is inspired by reseller youth culture and by the collection’s seditious take on branding